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World Business - Stand Up Business Report

on March 24, 2010

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Sacramento Bee Newspaper gives a Thumbs Up to SUP

What's SUP? Stand-up paddleboarding, that's what apierleoni@sacbee.com PUBLISHED THURSDAY, JUL. 22, 2010 Let's see, how does this go again? First, climb on top of the paddleboard and lay the paddle perpendicular to the board. Rise to the knees and pick up the paddle. Position the nose of the board into the wind coming off the lake. Uh-oh, the surface is rippling. That's no good. Take a few more strokes and get the board moving. Now rise slowly to the feet, pushing up with the hands and arms, bringing along the paddle. Position the feet on the board's center point. The learning curve is supposed to be five minutes and the thrill immediate, I'd been told. But wait – the board was getting tippy. … Whoa! Ker-splash! Lake Tahoe is cold in the morning, as I was reminded several times recently during a quick how-to session on flatwater stand-up paddleboarding, or SUP.

Post from SUP Business about Kialoa and Hinano Team up!

Come Together: Hinano and Kialoa Take the Paddle to Strategic Partnerships Strategic partnerships, by definition, involve, well, strategy. With each capitalizing on the successes of the other, the partnership positions the brands in markets untapped or otherwise inaccessible. In June, at the Battle of the Paddle Hawaii, Hinano and Kialoa put their own spin on the concept, debuting a limited edition run of American-made paddles emblazoned with the logo of Tahiti's beloved brand. An idea rather than a strategy, the collaboration is a celebration of the coming together of two tribes. "For some reason we both just liked each other," laughs Dave Chun, founder of Kialoa Paddles, about Teva Fourcade and their initial ASR-fueled talks. "We're both island people. Both of our business come from the beach and we have certain brand images in mind. Hinano is a very authentic brand, so associated with Tahiti, and that authenticity is who we are and who we want to be....

Wall Street Journal Article on SUP and Cross Training Benefits

Surf's Up: The Rise of Stand-up Paddle Boards Far From the Ocean, Fitness Craze Appeals to Those Wanting a Total Body Workout on the Water, Minus the Waves By KEVIN HELLIKER When Chris Krause hops on a board each morning to surf Lake Michigan, the water is usually flat. But who cares? Instead of catching a wave, Mr. Krause is catching a workout, by standing on his board and paddling for 60 minutes. "For my money it's the best total body workout you can get," says Mr. Krause, a 44-year-old triathlete who runs a match-making service for promising athletes and college coaches.

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